Jun 22, 2023
In today's hyper-dynamic business landscape, efficiency, transparency, and accountability are vital to the success of an organization. For large-scale operations like advertising agencies, staying ahead of the curve can be a herculean task, particularly given the complexity and volume of their processes. This is the success story of a world-leading advertising company that leveraged Exlns's AI-powered tools to dramatically enhance its operational efficacy.
Exlns, an expert in AI and automation B2B enablement, was tasked to design a solution that would improve transparency, increase accountability, and ultimately enhance the efficiency of this global advertising company. Our team built a custom dashboard with a comprehensive reporting mechanism that has since transformed their operations, boosting operational efficacy by 15% since its implementation.
The Challenge
The advertising company was grappling with opaque operational processes, which led to hidden defects, unnecessary reworks, process bottlenecks, and variable speed of operation. Additionally, they lacked a system to accurately forecast the timeline and cost for different operational line items. The objective was to devise a solution that not only addressed these challenges but also future-proofed their operations.
The Solution: Exlns’s AI-Powered Dashboard
Exlns leveraged its deep expertise in AI, machine learning (ML), data visualization, and automation to develop an intuitive, data-driven dashboard. This dashboard incorporated the following features:
Real-time Monitoring: The dashboard visualized data in real-time from various business units, revealing defects and reworks as they occurred. This allowed for immediate action and significantly reduced response times.
Bottleneck Identification: By using advanced ML algorithms, the dashboard identified process bottlenecks and proposed data-driven solutions to eliminate them, thus increasing the speed of operation.
Cycle-time Tracking: The solution tracked the cycle times of each step in the operation, identifying inefficiencies and suggesting optimizations.
Automation Impact Analysis: A crucial aspect was illustrating the effect of automation on the overall efficiency. The dashboard quantified these improvements, making a compelling case for further investment in automation.
ML-Powered Forecasting: Leveraging ML, the system could predict the forecast for each line item, providing invaluable insights for planning and budget allocation.
The Result: A 15% Increase in Operational Efficacy
Since the launch of the dashboard, the advertising company has seen remarkable improvements in its operations. Transparency and accountability have surged across all business units. The company is now more proactive in identifying and rectifying defects, reducing reworks, and eliminating bottlenecks. This proactive approach, enabled by the real-time tracking and reporting of the Exlns solution, led to a substantial 15% increase in operational efficacy.
Moreover, the ML-po
wered forecasting tool provided a roadmap for the future. With accurate predictions of each line item's timeline and cost, the company was able to optimize their planning process and resources more effectively, further fueling operational efficacy.
Conclusion: The Power of AI, ML, and Automation
The Exlns solution demonstrated the transformative power of AI, ML, and automation in reshaping operational processes in the advertising industry. It underscored the potential of technology to create an efficient, transparent, and accountable business ecosystem.
With a robust, data-driven dashboard, the world-leading advertising company not only resolved its existing issues but also positioned itself for future success. The case exemplifies Exlns’s commitment to driving business success through AI and automation, making us the trusted partner for any organization seeking to harness the power of these technologies.
As we look to the future, Exlns continues to refine and expand our suite of offerings, empowering businesses to thrive in an increasingly digital world.